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Fill out ALL the (relevant) details: With Instagram's latest tools like Call-to-Action buttons, Shop from you in your Stories and more, brands can include a ton of relevant information up front in their profile. For example, swimwear brand Weezie includes the locations of their brick-and-mortar stores and the specific cities they serve right in their bio -- saving their followers a trip to Google and eliminating any confusion about how to find them.
Instagram allows businesses to include clickable hashtags in their bios. This makes it easier for their audience to navigate to other accounts and stunning tagged content. Madewell, an edgy men's clothing boutique, includes their social media handles and branded hashtags in their bio. This is a great way to encourage new customers to interact with their brand and drive more engagement.
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